Why I Build

I didn't start as an engineer. I started as a marketer — someone who studied how people think, what they want, and how to reach them.

But along the way, I kept bumping into a problem: the ideas I had couldn't be realized without someone who could build them. So I decided to become that person too.

Building at the intersection of business, design, and technology is the most interesting challenge I know. You have to understand the user, understand the market, design something that works, and then actually make it work.

Each of those disciplines is hard alone. Together, they're endlessly complex — and endlessly rewarding.

This site is an attempt to document that journey.